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Profi: The Every Day Low Prices Store


At the end of comprehensive tests, Profi is now repositioning itself as the store that simplifies your life through offers that you like, under the Every Day Low Prices slogan, the company informs.


Late last year the network introduced a new store concept with an improved range of easier to reach products displayed more visibly in a better light. The new concept also brings along the benefits of convenience shopping. The success of this format that is gradually being extended throughout the network prompted Profi to reposition itself from a proximity store to the store that simplifies your life.


Our stores are present in hundreds of localities all over the country and this enables us to best understand what consumers in Romania need,” said Profi CEO Pawel Musial. „Since life is so complicated, Profi is making things more simple for its clients by providing them with a product and facilities offer that is well adapted to their wishes and needs. Clients can count of the Profi offers every day, close to their homes, for good prices and a fair quality.”


Aware that people in this country appreciate a simple-life philosophy, Profi now promotes itself through emotional messages evocative of familiar every-day situations with which people can  easily identify themselves.


The new Profi positioning will be presented through a 360-degree creative campaign promoted on TV, outdoor and social media.


With more than 25.000 employees working in nearly 1500 stores in 668 localities, Profi is Romania’s retail network with the widest geographical coverage and the country’s top private employer.


(Photo:www.profi.ro )