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Reynaers Romania estimates a 15% increase in this year’s turnover
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In 2015, the company’s business increased by 75%, due to the inauguration of its first warehouse in Bucharest and the company’s involvement in large-scale projects.
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For 2016, the company relies on a 5-6% increase of the local market.
Reynaers Aluminium Romania, part of one of the main European leaders in aluminum solutions for the constructions industry, aims an 8 million Euros turnover by the end of the year, obtaining thus a 15% increase of its business. The company ended 2015 with a 7 million Euros turnover.
„Strengthening our market position and taking part in some of the most important local projects have had a positive impact on Reynaers Aluminium Romania business. Thus, last year, we reported a 75% increase in our business, compared with 2014”, said Daniel Popa, Country Manager Reynaers Aluminium Romania.
According to his statement, the business’s substantial increase in the recently ended financial year was sustained both by the increase of export orders, as well as the involvement in landmark projects in Belgium, France and Israel. Also, opening the first warehouse in Bucharest, extending the team and the market’s development contributed to the positive results. Moreover, the same factors determined the increase of the market share to 15%, compared with 2014.
“For the current year, we also rely on increasing the business with approx. 15% to 8 million Euros, in accordance with our strategy through which we aim to increase the number of customers, strengthen our existing partner network and develop the distribution channel created in 2015 when we opened the warehouse”, added Daniel Popa.
Regarding the plans for this year, Reynaers Aluminium Romania is preparing to launch on the market a revolutionary concept for doors and windows, called Masterline 8 and thus obtaining new important projects, both on the local market, as well as the international one. Masterline 8 provides maximum comfort and safety for the end user, but also architectural freedom. The product is available in a large variety of designs and presents great energy efficiency improvements.
Slight increase on the local market of aluminum joinery
Furthermore, the company’s spokesperson relies on the market’s positive evolution this year, since 2015 brought an increase of 10-15%.
“The re-launch of residential projects and the increasing funds allocated to office projects will have, this year too, a positive impact on the evolution of the aluminum joinery market. In this way, for 2016, we estimate a market increase of at least 5-6%, both in terms of value, as well as volume”, said Daniel Popa.
According to him, 2015 was also marked by a change in the purchasing behavior of Romanians. Thus, the clients directed their attention towards premium products, understanding their long term benefits.
About Reynaers Aluminium Romania
Headquartered in Duffel, Belgium, Reynaers Aluminium is one of the European leaders in developing sustainable aluminum solutions for doors, windows, curtain walls, sliding systems, sunshades systems and greenhouses. Established in 1965, Reynaers has over 1500 employees in 37 countries and exports in over 60 countries on 5 continents.
Present in Romania since 2006, Reynaers Aluminium Romania has known a rapid growth on the market with products that address residential, commercial, office and industrial projects. In 2014, the company registered, locally, a 4 million Euros business.
Currently, the company’s headquarter and storage is located in Bucharest, but regional centers can also be found in Cluj-Napoca, Timisoara and Iasi.
The company’s reference works include Henri Coanda Airport, Brasov Business Park, Promenada Mall, Cluj-Napoca Airport, AFI Park and Plaza Romania.