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Culture Consumption Barometer 2014: Television tops Romanians' domestic culture consumption preferences


Watching television (98 per cent), reading fiction books (50 per cent), listening to music (90 per cent) and leafing through magazines (55 per cent) are topping the preferences of Romanians when it comes to their domestic culture consumption, according to the findings of a recent' Culture Consumption Barometer 2014. Culture between Global and Local.'


According to the study released on Monday evening in the foyer of the Culture Ministry's Auditorium, watching films (88 per cent), reading specialist books (23 per cent), listening to the radio (76 per cent) and reading newspapers (50 per cent) are more choices of the respondents that are somehow linked to the previously mentioned preferences, according to the barometer.

On the other hand, the normal screen-sized television set is the most frequently owned asset in the physical infrastructure of Romanian households; secondly come mobile phones (72 per cent) and thirdly radio sets (59 per cent).

Compared with 2012, the composition of the households' physical infrastructure of assists has stayed almost the same, with the exception of simple television antennae, which recorded significant changes, very likely because of the rapid pace of technological developments, according to the study.

Nonetheless, the barometer reveals that 'it is worth mentioning the smaller percentages of laptops, CD and DVD players, mobile phones, digital cameras, simple TV antennae, internet connections and cable TV subscriptions in 2014 versus 2012 that can be explained by their replacement with other more advanced electronic goods.'

Bucharest City's most visited museum is the Grigore Antipa National Museum of Natural History, as 59 per cent of the respondents in a recently released 'Culture Consumption Barometer 2014. Culture between Global and Local' indicated. It is followed by the National Museum of Romanian Villagers and the National Museum of Romania's History. 

According to the findings of the study released on Monday evening in the foyer of the Ministry of Culture's Auditorium, the number of museum visitors in Bucharest City is almost the same as elsewhere in the country, although there is a wide museum infrastructure in the city that is more diversified and that should directly influence visit behaviours and frequencies. Data shows that just 20 per cent of the respondents made at least one trip to a museum over the past year. 

Visiting museums and memorial houses in Bucharest is just an infrequent cultural activity that very few respondents repeat in one year, with their percentage being discouraging for museum professionals. Thus, the barometer reveals that 56 per cent never take such activity, only 9 per cent have visited a museum or a memorial house in the past year once, 7 per cent did it twice and just 4 per cent did it several times. 

Ageing is a factor that negatively impacts museum visits, as only 9 per cent of the visitors in the last year were aged 65 years and above. 

Much as in the case of other types of culture consumption, young people are more likely to visit museums than people in other age brackets, with 38 per cent of them being museum goers, which can be linked to the educational dimension of museums, the barometer shows. 

Published by the National Institute for Cultural Research and Training (INCFC), the 'Culture Consumption Barometer 2014. Culture between Global and Local' provides information about the dynamics of values and practices in today's Romanian society, about the relations between the citizens and the culture sector, thus being an essential instrument for the development of local and regional strategies, according to INCFC.