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Google and Facebook come to Bucharest for the event iCEE.fest: UPGRADE 100

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The giant companies in technology and digital Google and Facebook which will have together a global turnover of over 200 billion dollars this year – will be represented by over 15 speakers and trainers on 13 and 14 June in Bucharest to iCEE.fest: UPGRADE 100.

They will present the newest ideas and projects which dictate the trends in the whole global digital ecosystem.

‘Both companies will have, for the first time this year, dedicated stages, with presentations which will cover aa day of  the festival. Nothing exaggerated: over 80% of the publicity budgets online in Romania are traded through Google and Facebook systems, which include many other products and services - Youtube, GMail, Instagram, Facebook Messenger etc- both platforms reporting massive figures, over 10 million users in our country. Practically, there is no Romanian connected to the internet who does not use Google or Facebook services’ Dragos Stanca, founder and responsible with the content directions of the event says.

Both companies will present both advanced techniques dedicated to the growth of fame of the products and services, as well as workshops specialized for the generation of online sales and conversions.

Google will approach topics such as the redefinition of the classic tunnel of acquisition of products, performance marketing and online sales, machine learning, as well as trainings dedicated to those who produce in Romania and want to sell products and services globally.

Through YouTube presentations, the company will present the newest trends in the video zone, creative forms and publicity, as well as the way Google sees the impact of articifial intelligence in the future.

As regards the Facebook speakers, they will focus, similarly on two important strategic directions: the first connected to the general vision and future of platforms which, today get through important transformations due to the desire to place in the centre the protection of personal data, and through workshops addressed to the specialists who aim at the generation of conversions and direct sales from the ecosystem created by the Facebook products.

The Facebook presentations will focus on the presentation of the new culture and strategic directions of Facebook, as well as on creative formats of the greatest impact on Facebook and Instagram, optimization techniques for e-commerce – to organize a workshop which will cover all new elements on platforms.

Moreover, Facebook will present for the first time experience of several partners who obtained remarkable results by using the instruments offered by the global company.

iCEE.fest Interactive Central and Eastern Europe,  the festival known for bringing to Romania the big global companies in the digital, starting with 2012, changes its name and comes with a new concept, starting this year: UPGRADE 100.

Over 130 experts in digital and tech, authors of specialty works in the domain, as well as professional speakers in the domain of digital transformation will be present in Romania on 13 and 14th June, the festival expecting over 4,000 participants ( out of whom almost one third from abroad).

iCEE.fest: UPGRADE 100 will cover this year 11 trends and macro-trends: Diruptive Innovation | Advertising & Marcom | Creativity & Experential | AI & Robotics | ECommerce & Retail | Digital Content & AdTech | Fintech & EMoney | EHealth & Medtech | Tech & Democracy | Startups & Investments | Video Gaming & Entertainment.






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