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Major Names of the Global PR Industry Attend the “Fake news – An Anatomy of Social Mystification”  Conference Organized by the Romanian PR Association


The Romanian Public Relations Association (ARRP) and The International Communications Consultancy Organization (ICCO) organize the second edition of the Fake news – An Anatomy of Social Mystification” conference on May 27, at the Athenee Palace Hilton Bucharest.

The event features global PR personalities Elise Mitchell, the current ICCO President, Paul Holmes, founder and chair of The Holmes Group and founder of the Sabre Awards, as well as Cesare Valli, Director of the SEC, the international communication agengy, one of the PR veterans in Europe. Participants will be able to hear standpoints presented by Angela Cristea, the Head of the European Commision Reprezentation in România, Dan Dungaciu, the LARICS President, and by many representatives of public and private institutions, opinion leders, analysts, journalists, academics and personalities in the areas of banking, the media, the PR and communication industries from Romania and abroad.

Discussions will focus on fake news globally and locally, on the impact of such news and disinformation on society as a whole as well as on the citizens’ everyday life. Among the proposed topics: the effect of fake news on the economy and other areas of activitywhy do people believe such news ?; business communication in the era of disinformation and the the risk of damaging brand and reputation; instruments to help identifying fake news/information; the role of opinion leaders and social media in disseminating or fighting fake news.

Resigration at:  arrpoffice@gmail.com.