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Romania 15th in soft power classification


Romania ranks 15th in a world top on soft power, an indicator measuring the ability of a state to influence the actions of others through persuasion or attraction, rather than coercion, by means of values like culture, personalities, institutions and policies, according to a study made by the audit and consulting company Ernst&Young.


Romania is at the same time one of the nine states which have registered a growing trend since the beginning of economic recession, according to the study Soft Power Index, launched by Ernst & Young on Tuesday.


What can Romania do to develop this influence source at the table of international negotiations? Investments in cinematography, renewable energy or the Olympic lot are just some of the advantages we might cultivate. But we should also record progress in all areas of intangible power, from the grpwth of local companies to consolidating institutions that guarantee the implementation of civil laws and liberties or to investments in education and tourism, the company shows. Bogdan Ion, country managing partner at Ernst & Young Romania said the country brand is placed on pillars consolidated by soft power exerted by Romania at regional and international level.


The fact that Brancusi is one of the most expensive and best sold artists in the world, that we export Romanian films successfully and cultural personalities and assets at the same time , that just recently the national gymnastics team won the European gold perfectly illustrate the 15th position in the world. They are competitive advantages we can consolidate and for which other states sacrifice huge resources. We are in a position with great growth potential and this could be seen a week ago when thousands of foreign tourists were impressed by the unique atmosphere of Bucharest streets.


The so-called hard power refers to economic and military threats or awards. Soft power has been winning more ground, being considered an important indicator of the power of nations. Soft power rests on the ability to shape the preferences of others with intangible assets such as an attractive personality, culture, political values and institutions and policies that are seen as legitimate or having moral authority.