RSS
Romanians spend about 280 minutes daily surfing the Internet, mostly for news and music
Internet users in Romania spend about 280 minutes daily, their main interests being news, music, information in the field of medicine, cultural news, according to the Romanian Bureau of Transmedia Audit (BRAT).
BRAT organized on Thursday a debate based on studies made whose conclusions were gathered under the name “BRAT- Media Tendencies”.
BRAT studies presented aspects referring to media in Romania (TV, radio, Internet and outdoor- OOH) and the way in which media consumption evolved in 2015, compared to 2005.
The main conclusion of BRAT is that Internet turned from a media channel into utility and has become very popular, especially among young people. 95% of young people aged between 14 and 24 use the Internet in the urban area, while 82% of them use the Internet in the rural area.
During debates, Arina Ureche, general manager of BRAT, spoke about the time spent by Romanians online daily.
“There are about 280 minuted spent by people on the Internet,”Ureche said referring to Internet users in Romania.
According to BRAT studies, the use of the Internet has diversified and the degree of covering satisfied needs has gone up. Thus, 75% of users use e-mail, 63% use the Internet to access online service sites, 20% for gambling and sports bets, 30% of people in the urban area shop on the Internet, while 26% of people aged between 25 and 34 make online banking operations. At the same time, 72% of users say they watch video materials, 69% read the news, 64% look for advertising, 63% look for information about products/services they want to purchase, 48% listen to audio materials, 31% make banking operations online and 20% participate in gambling and sports bets.
The main topics of interest of Internet users are news (for 53%) and music (50%), followed by medicine/health (41%), culture/films/cinema (40%), cooking recipes (36%), education/personal development (36%), holidays/travelling (32%), house/decorations/ renovation (30%), computers/software/IT (27%) and politics (26%).
According to BRAT, the Internet has become a mass phenomenon. At present there are 8.8 million users at national level, of whom 6.5 millions use the Internet on a daily basis.
Internet users are 50% men and 50% women. Of them most users (51%) are aged between 25 and 44.
Despite the increase in the use of Internet, the level of confidence in data found online dropped to 45% in 2015, compared to 2005 when it was 60%, according to BRAT.
However, Internet users say that when they need information the first place where they look is the Internet -76% (growing since 2005 when it was 55%).
71% of them say the Internet is indispensable at work, school, college, compared to 66% in 2005. For 63% of Internet users comments published by others on the Internet are useful.
50% of Internet users say it makes their lives easier.
At the same time, according to BRAT, the way of accessing the Internet has diversified. 89% of people use the Internet at home and only 8% at Internet cafe, while 70% of the urban population owns a computer and 35% a laptop. At the same time, 38% of the urban population has a cell phone and 14% a tablet.
On the other hand, television, the radio and the written press are confronted with a decreasing tendency of the people’s interest.
While in 2005, 48% of urban population read at least a printed publication daily, today readers represent 13% of the population. A significant drop of daily consumption is obvious in the case of radio- from 59% to 36%, in the case of television, the drop being of 13%, from 89% to 76%. The people’s interest focused on the Internet, daily users growing 5 times in the last 10 years, reaching 56% in 2015, in the urban area.
On the other hand, compared to other countries, the percentage of TV investments in Romania is high, while in the written press it dropped, while average consumption time has comparable values.
BRAT is the media industry organization in Romania which measures the audience of the written press and of the Internet, deals with the written press and monitors advertising investments (written press, online, radio and outdoor). BRAT measurements and monitoring are independent and transparent, based on professional standards established by its members according to international norms.