Study:Vegetables and fruits represent 8.1% of Romanian consumers' budget

The fruit and vegetable market remains one of the strongest in the fast-moving consumer goods (FMCG) retail, representing 8.1% of Romanians' spending in 2024, amid growing consumer interest in fresh, local and organic products, according to a study conducted by NielsenIQ.Last year, tomatoes were at the top of Romanians' vegetable preferences, accounting for 17% of total sales in the category, followed by potatoes (15.7%), peppers (10.8%), mushrooms (5.8%), ...

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