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The interest of the Romanians for healthy diet: the market of eco produce for children is growing


The company for produce dedicated to new born Superfood estimates an increase of 5% on the sector of eco food produce destined to children up to 3 years old and the total value of the eco food market for new bord and small children is 7.5 million euro.

'The growth of the sector of eco food for new born and small children comes due to the growing interest of the Romanians for healthy diet. Parents, especialy started over the last years to find solutions to offer their children balanced food, without additives which could be useless and harming' the press release of the company shows.

The company Superfood registers a market share of 20% and the total value of the food market for new bod and small children was last year approximately 50 million euro, according to the press release.

In 2017, rhw Organix range of the portfolio of the company registered an increase of 20% and the estimates for 2018 aim at growing trends, with an increase of approximately 10% keeping in mind the dynamics of the present market.