Immediate impact of a new tax on soft drinks, 15-25 pct increase in average shelf price/litre

The introduction of a new tax for soft drinks will have a profoundly negative impact both on consumers, through significant product price increases, and on the entire value chain of the industry, according to a press release by the National Soft Drinks Association (ANBR), which brings together the largest producers of soft drinks in Romania.Such a disproportionate and discriminatory measure will only lead to an increase in prices, a decrease in sales and, ...

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