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Report: The explosive growth of ECommerce has created a new type of consumer

Central and Eastern Europe and its openness to technology might be a driving motor of the continent’s online trade, as the region’s eCommerce market has noted a growth above the world’s average. But simply starting an e-store is not enough for businesses to grow in the online sphere. A new generation of e-consumers is emerging and the approach towards them might define the businesses’ “to be or not to be”. The ...

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