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Telecom. IT: Digital market in Romania will exceed 80 million euros in 2020


The digital market in Romania exceeds this year 80 million euros, on the rise by over 45% compared to 2019, according to IAB data – the association of online marketing and advertising industry, quoted in a study made by a web developing agency.

According to Kiklab analysis, requests for online stores and for digital marketing exploded in the second half of the year, with a request increase of over 60%, while in 2019 most small and medium companies (85%) did not invest or invested very little compared to needs of online marketing strategies.


At present, digital marketing budgets grew in some cases by 40% for Google Ads and by 37% for Facebook promotions. IAB data show that the digital market, with all its channels, exceeds 80 million euros, compared to 55 million euros in 2019. The value of this market places Romania in the top of first ten countries at EU level.

A study made on 100 projects shows the fact that the budget for marketing strategy and promotion represents 15-20% of the business figure and must also include a package of competitive web services, which should offer clients advantages in the fields of their businesses.