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Trade: Survey: 90% of European retailers estimate online food sales will become profitable until 2030

Nine out of ten European retailers and specialists (90%) expect online food sales to become profitable by 2030, according to a survey made by a consulting company.

At the same time, estimates included in the PwC study show that the share of online food sales will significantly grow until 2030, from 11% at present to 26% in Great Britain, from 8% to 25% in the Netherlands, from 9% to 23% in France, from 4% to 11% in Germany and from 3% to 10% in Turkey.


On a long run, until 2050, the market share of online purchases will grow to 35% and even 50% in the mentioned states.


Retail trade of foodstuff will continue for several years, anchored in traditional stores offering fresh produce, sensory and human interaction, as well as their capacity to act as showroom. But their incomes and profitability could be eroded when consumers will take advantage of the comfort of new digital services and the development of the online segment: food stores, shops focusing on certain categories of products, attractive platforms , click &collect services and companies specialized in home deliveries. Physical stores will not disappear, but will be reinvented to answer consumers' demands, while the development of online sales, called eGrocery, will be a way of slowing down the market share loss in front of online service competitors. Already, many traditional store networks made progress in that respect, implementing home and/or job deliveries “click & collect”, says Ruxandra Tarlescu, PwC Romania partner.


According to the source, in the traditional segment, in the 8 years until 2030, the most rapid increase is expected for the home delivery segment, followed by “click & collect” services, while the number of automated mini markets will also grow. The number of traditional stores will continue to drop.


The analysis was based on the answers of 57 companies and experts in food industry, based in Germany, France, Great Britain, Turkey, the Netherlands, Spain, Switzerland, Austria and Belgium.