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OTP Bank Romania announces a 66 pct increase in number of users of digital products
OTP Bank Romania announced a 66% increase in the number of digital product users in the last year and a half, and one of the bank's most popular digital solutions, the SmartBank application, was adopted by over 80% of customers.
"One of the bank's most popular digital solutions, the SmartBank app, has been adopted by over 80% of customers, allowing them to manage banking directly from their mobile devices. This has contributed to an impressive 79% increase in transactions made through Internet & Mobile Banking services. Soon, customers will enjoy a new experience offered by the SmartBank application, upgraded with new functionalities that allow the customization of the dashboard according to individual needs and preferences," according to a press release from the bank.
Constantin Mares, Deputy General Director of OTP Bank Romania, Digital Division, showed that the bank has focused, in the last 4 years, on digital transformation, with the aim of aligning itself with the current requirements of clients and offering them personalized experiences.
OTP Bank was recognized for its achievements in the digital field, obtaining awards such as "Best performance mobile banking - Largest number of transactions" and "Best performance in internet banking - Quota clients of legal entities" awarded by Finmedia. Also, the PF Online Onboarding Flow was designated by Finnoconsult as "The best flow in the Online Onboarding category", and OTP was recognized in the Top 3 digitized banks in Romania by Finnoscore.