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2active celebrates 24 years of excellence and launches a new brand identity
2active, one of the most influential public relations agencies in Romania, is excited to announce a new chapter in its evolution with the launch of a revitalized brand identity and a modernized website. This rebranding coincides with the agency’s 24th anniversary of excellence in the field and reflects its commitment to continuously adapting to market needs, expanding its services to include integrated communication solutions such as influencer marketing, social media, public affairs, and digital services.
The new website, available at 2active.ro, is a dynamic platform showcasing the agency’s extensive expertise across various industries. It not only addresses the lifestyle sector, where 2active has made a name for itself, but also emerging fields such as alternative energy and technology, education, NGOs, real estate, construction, finance, start-ups, and investments.
“Starting today, you can find us at 2active.ro. The final two letters of 2activePR became limiting, considering that for over 10 years we have expanded into areas such as influencer marketing and social media. I see 2active as a platform for continuous growth, open to new communication domains, including public affairs and digital. This rebranding gave us the opportunity to reflect on what motivates us to continue in the field of communication. In a noisy world, authenticity is becoming rare, and there is a need for communicators capable of standing out with integrity and promoting real values, both to the public and to clients,” said Corina Barladeanu, Founder and General Manager of 2active.
Over its 24 years of activity, 2active has demonstrated continuous adaptability and innovation, always striving to provide the best communication solutions for its clients. In 2009, the agency took a significant step in its evolution by becoming the official affiliate partner of the international network FleishmanHillard. This affiliation strengthened the agency’s position in the global PR market and reinforced its commitment to international communication standards. Moving forward, 2active aims to expand its services in public affairs and digital marketing, aligning with emerging market demands and continuing to offer integrated solutions.
The rebranding was carried out in partnership with Oana Pricop and the Aesthetic Habitat team, who successfully captured the essence of the 2activePR brand – a premium brand focused on performance and innovation. “It was one of those rare experiences where the client fully trusted our artistic vision. With the accumulated expertise, we developed a well-structured creative process, specifically designed to streamline the work, tested and approved by 2active. Mutual respect and constant communication were key, and the 2active team respected both the aesthetic vision and project management. I am delighted that we captured the essence of the brand and hope to continue collaborating in the future,” added Oana Pricop, Founder of Aesthetic Habitat.
This new beginning highlights not only the agency’s tradition of excellence but also its commitment to addressing modern communication challenges. The new websiteoffers intuitive navigation and updated content that reflects the agency’s expertise in strategic communication and its integration of the latest PR and digital marketing trends.
About 2active
Founded in 2000 by Corina Barladeanu, 2active is one of the most long-standing PR agencies in Romania, recognized for its adaptability and innovation. In 2009, it became the affiliate partner of the global FleishmanHillard network. The agency offers services such as corporate & brand communications, social media, event organization, media relations, public affairs, crisis communication, influencer marketing, and reputation management, working with top brands to ensure visibility and impact. Over the years, 2active has received numerous awards from prestigious PR institutions such as SABRE, IPRA, and Romanian PR Awards.