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Elefant.ro had business figure of 36.2 million euros in 2019
The online retailer elefant.ro reported, at the end of 2019 a business figure of 36.2 million euros, on the rise by 25% against the same period of 2018, according to the company report released on Monday.
At the same time, the company reduced losses from 2.9 million euros in 2018 to 1.4 million euros last year, counting on positive EBITDA of 500,000 euros in 2020.
“2019 was a year of business consolidation for elefant.ro. We had to analyze attentively the best long term business model for elefant.ro, to make the correct choices which should help us carry out a few important objectives and strengthen the development base for the years to come. Technically we migrated from the old platform to a new one which helped us have the best Black Friday in the history of the company. This year we have in view to make elefant.ro profitable and expect a positive EBITDA of 500,000 euros,” said Sergiu Chirca, CEO at elefant.ro.
The project to extent the offline presence of the company materialized in the opening of sales points in several Rompetrol gas stations at national level and by inaugurating delivery and sales points in hypermarkets like Auchan Titan or Auchan Drumul Taberei.
For this year we estimate an increase by at least 20% of the business figure, while 90% of incomes should be ensured by current online operations, 5% of operations in Moldova and 5% from offline.
Elefant.ro is one of the largest online retailers in Romania, offering the over two million customers a wide range of products with delivery by courier, in their own delivery points in Bucharest and the country, as well as through strategic national partners.
Founded in 2010, the company extended abroad by opening a branch in Chisinau, the local online elefant.md.