RSS
Generation Z – the most interested in social involvement of the companies in solving the social issues of Romania
The young people between 18 and 24 ( the generation Z) are the most interested in social involvement of the companies in the communities and the social issues in Romania and 96% of them know at least a company which got inv olved or which is actively involved in such campaigns, according to a study published on Wednesday.
The research shows that, although the companies invest hundreds of thousands of euro in projects of CSR at national level, the projects of involvement in society of the companies are a topic not very much discussed about, and in this sense, one out of four Romanians state that they do not know anything about such an initiative.
At the top of the best known companies which have campaigns of social involvement are Kaufland Romania, followed by Vodafone, Telekom, OMV Petrom, Avon and E.ON.
The majority of the projects of CSR aim at such domains as environment and education, while some are less known such as donations for the improvement of the hospitals in Romania.
Thus, 23% of the total of the companies with social responsibility are in the domain of environment, followed by projects which aim at improving education in Romania (11%) and then those with interest in the assistance of children. Fourth there are mentioned projects which aim at the prevention of cancer, while fifth are the projects for fight against poverty.
Sport and nutrition occupy the sixth position among the CSR campaigns which promote a healthy life style. Similarly, the seventh are campaigns of donations which aim at the improvement of hospitals in Romania.
The study investigated which are the best known campaigns of CSR ( corporate social responsibility)in our country and what companies are associated by the Romanians with such projects.
The data were collected between 7-13 November 2018 among 1,005 interviewed with age over 18. The research method used is CAWi – standardized questionnaire applied online to the people selected, the sample being representative at national urban level. The error is 3%.