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Reveal Marketing Research Study: Cooking at Home versus Food Delivery
According to the latest study conducted by Reveal Marketing Research, 43% of Romanians say they cook daily or almost daily and 14% say they order food with home delivery 2-3 times a week.
What Expectations Do Romanians Have when Using Food Delivery Services?
Almost 55% expect to receive their food still warm, 45% want the deliveries to be made in conditions of maximum hygiene and almost 37% want a short delivery time. At the same time, over 20% mentioned that they expect the delivery to be free and without a minimum value per order. Online payment and delivery without contact with the supplier are expectations that less than 10% of those interviewed have when ordering food.
Most Parents Cook Every Day
Because home-cooked food is important for both parents and children, the Reveal Marketing Research study also included parents with children in the study. Thus, the study shows that 46% of parents say they cook every day for their children, and 23% cook between 2 and 3 times a week. Significantly more low-income parents cook for children every day (50%) versus high-income parents (34%).
However, when they are not cooking, parents order food with home delivery through food delivery applications. In terms of frequency, 15% of parents say they usually order food 2-3 times a week.
What Food do Children Prefer?
Regarding the products that children want to order, parents say that pizza (54%), french fries (27%) and burgers (23%) are in the top of preferences. While eating, 62% of children sit at the table without other distractions, 29% watch TV and 22% play on the phone or tablet.
About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 13 years.
About the Study
The collection method for the project is CAWI (computer assisted web interview) - collection period 24.08-29.08.2021.
Data were collected on a nationally representative sample (urban and rural), 1007 interviews + Margin of error is +/- 3%. Confidence level: 95%.
The data belong to the market research company Reveal Marketing Research and are used to put in context the commercial studies carried out in the future for the company's clients.