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Trade: Romanian out of home coffee market is 600 million euros, a third of which generated in Bucharest
The out of home coffee market in Romania is an industry amounting to 600 million euros, a third of which being generated in Bucharest, where the average coffee price is 10.5 lei, according to a Hospitality Culture Institute study.
According to a press release issued on Wednesday, the study “Out of home consumption in Romania”, analyses coffee consumption behavior in ten urban centers in Romania: Bucharest, Ploiesti, Brasov, Timisoara, Oradea, Cluj, Iasi, Constanta, Craiova and Galati.
According to data released by Hospitality Culture Institute. 9 out of 10 households consume coffee at home, while 5 out of 10 respondents drink several coffees per day. Among them, average consumption is 2.7 coffee cups per day.
In Bucharest, the average price paid for a coffee cup is 10.5 lei. In the other towns analysed the average price is 9.40 lei. The study also shows that only 49% of Bucharest respondents are familiar with the term “specialized coffee,” the average in the other towns being 47%.
“Romania is still far from the average coffee consumption at European level, but things evolve in a positive direction. Big players in the sitting and to go areas have more and more normalized coffee consumption out-of-home, while specialized coffee shops are real community coagulation points, but remain a niche whenwe speak about the whole industry economy,” said Florin Maxim, founder of Hospitality Culture Institute.
According to the study, 47% of Bucharesters have bought the last coffee in a coffee shop. Gast stations and coffee machines rank second and third, with 20% of answers.
In the other towns analysed, 36% of respondents bought coffee in coffee shops, 25% in a gas station, while 21% from a coffee machine.
The study was made by Exact Business Solutions, and was ordered by Hospitality Culture Institute. Data were gathered by CATI methods (Computer Assisted Telephone Interviewing) on a sample of over 800 respondents.