Competition authority to probe takeover of Sabon's local ops by Yves Rocher

Romania's competition authority said on Wednesday that it will look into the agreed takeover of the local operations of Israeli cosmetics products manufacturer Sabon by French personal care products company Laboratoires de Biologie Végétale Yves Rocher.

"In order to determine whether the concentration is compatible with a normal competitive environment, the competition authority will consider the notified transaction under the merger regulation," the Competition Council said in a statement.

Sabon was founded in 1997 in Israel by two childhood friends as a small soap shop, its website shows. The company entered Romania in 2004 and operates under the legal name Sabon Holdings.

The company now operates physical stores in Bucharest, Cluj-Napoca, Galati, Ploiesti, Constanta, Iasi, Timisoara and Sibiu, as well as an online one.

Laboratoires de Biologie Vegetale Yves Rocher, widely-known as Yves Rocher, develops, manufactures, and markets personal care products. 

The company is present in Romania since 2009, through its subsidiary Yves Rocher Romania S.R.L.

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