Dacia remains the most valuable Romanian brand, worth EUR 1.2 billion

Automotive brand Dacia remains the most valuable Romanian brand in 2018, and still the only one so far worth over EUR 1 billion, according to the latest report by Brand Finance, http://business-review.eu informs. With an increase in sales worldwide through the Renault network (as over 90 percent of the brand’s local production is sold abroad), Dacia is unlikely to be overtaken soon. Valued at EUR 1.24 billion, slightly up ...

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