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Trade: Romanian market of long term use goods marked 2% drop in Q1


The Romanian market of long term use goods, with a value of 700 million euro, marked a drop of 2% in quarter 1, 2019, compared to Q1, 2018, according to GfK Temax results for Romania.

According to the study, the telecommunication sector dropped by 4.5% to 301 million euro, while electronic appliances, with an importance of 15% of total value, had a decline of 1% to 106 million euro.

Sales of large household appliances (18% of market value), went up by over 11%, to 128 million euro. For small household appliances, (7% of total value)sales went up by 4% to 52 million euro. The IT sector totaled 101 million euro in Q1, 10% less than in the same period of last year.

Office and photo equipment, each of them representing 1% of total market, had negative a evolution of – 4.5% (to 8 million euro) and -11% (to 4 million euro) respectively.

The most important category in the electronic appliance sector – TV sets, recorded a plus of 2%, to 92 million euro.

The small electronic appliance sector has a few categories with very good evolution. They include vertical steam irons, which almost doubled sales (+93%) compared to Q1, 2018, although the absolute value is still small , 0.8 million euro. Juice extractors had a drop of 35%, while meat mincers had sales reduced by 11.5% and an absolute value of 2 million euro each. Multi cookers recorded sales of 7 million euro, 11% less than in Q1, 2018.

The office equipment sector includes printers with sales 4.5% lower than in the same period of 2018, to 8 million euro.

In the photo sector, digital cameras continue to lose ground to smart phones with performing cameras. The category dropped by 11%, to 4 million euro.