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OMV launches Coldnews.info powered by OMV MaxxMotion
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Coldnews.info powered by OMV MaxxMotion will contain a section with advices for driving in the cold season, moderated by Bogdan Mari?ca, rally pilot and currently the Romanian champion and Napoca Rally Academy member.
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The Romanian drivers will have the possibility of posting images with the situation of the roads on Coldnews.info powered by OMV MaxxMotion
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The users of the platform will have the chances of winning daily prizes
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Launched in partnership with Hotnews.ro, the platform will be available during 31st of January – 1st of March 2018
OMV along with the news site Hotnews.ro have launched Coldnews.info powered by OMV MaxxMotion, the first platform with geolocated informations from Romania and also useful advices for a safe drive in the cold season from the Napoca Rally Academy specialists. According to the statement sent to ACTMedia, the platform aims to be a virtual space where drivers can help with useful informations other drivers like them, including posting images with the situation of the roads.
The platform contains a detailed map with the situation of the roads from our country, generated by the content posted by the users, but also with the help of a truck special designed for this platform. This one will be driven by Bogdan Mari?ca.
The Coldnews.info powered by OMV MaxxMotion comes with daily prizes for its users. By lucky draw, everyone can win 50 liter of OMV MaxxMotion Diesel.
"The care for our customers is in the center of OMV’s concerns. Our clients are already enjoying the performance fuels OMV MaxxMotion, tested in extreme conditions, at -38 Celsius degrees. Additionaly, because driving in the cold season comes with specific challenges, we have launched the Coldnews.info platform. The platform, offers, among the user generated content, a series of useful advices from Bogdan Mari?ca, rally pilot and currently the Romanian champion and Napoca Rally Academy member”, adds Adrian Nicolaescu, Retail Manager OMV Petrom.
“I wanted to be a part of the OMV project with big interest especially since the Coldnews.info powered by OMV MaxxMotion platform helps drivers with the information they need, day by day.
I will be driving, along with my colleague, Simone Tempestini, world champion JWRC and WRC3, this truck that has been modified in order to transmit weather informations straight into the platform. The technology installed on this car will allow gathering informations about the engine status to prove the performances of the winter diesel OMV MaxxMotion Diesel” says Bogdan Mari?ca, rally pilot, en-titre champion of Romania and member of Napoca Rally Academy.