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Rompetrol wants to have sustainable filling station by 2020
Rompetrol plans to have by 2020 a sustainable filling station, where sustainable materials will be used, KMG International Communications and Sustainability Manager Costinela Dragan told "Sustainability: Shaping the future of brands" conference on Thursday in Bucharest.
"KazMunaiGaz, Kazakhstan's national corporation and currently the major shareholder in the Rompetrol Group and KMG International, has highly ambitious projects conducted mainly with the World Bank under which they set to carry through very many biodiversity process in the Caspian Sea by 2030. Thus, 49 million US dollars will be provided as aid support to employees, 20 million of which will be contributed toward sponsorship and charity projects. Consumers, particularly millennials, take a careful look at product quality as well as to whether or not the companies implement sustainable environmental protection projects. By 2020, we will have a sustainable petrol station patterned on similar Repsol stations and use sustainable materials in the process; we are also considering capturing carbon dioxide, use LED lighting and provide electric vehicle charging services. The investment will be patterned on a Repsol model, the model of the company that has set to build in Madrid, Spain, the world's first [Building Research Establishment Environmental Assessment Method] BREEAM-certified petrol station as a sustainable station. We are also contemplating building the first eco-friendly storage facility probably in the next five years. For the time being, we are operating ten storage and we want to turn one of them into an eco-friendly facility," said Dragan.
She went on to say that sustainability projects are highly important worldwide and Romania has pledged to get in line with them.
Brand specialists and leaders are attending today in Bucharest a specialist conference called "Sustainability: Shaping the future of brands," organised by Idea Events and the Together for a better Tomorrow Association.
The event is designed as a venue for brands that integrate sustainability in their core business, mission and values to debate how to move beyond CSR to embed sustainability into each process and operation and how to align corporate social responsibility with millennials' requests. Millennials, those born between mid-1990s to early 2000s, are a rapidly growing consumer market, and an influential one, and brands that want to have them on board will have to be more sustainable and communicate a strong social purpose, according to organisers.