Kantar: the Romanians will allocate, on average, 2,200 lei for Black Friday shopping

More than half of the Romanians (54%) will buy at least one product in the reduction campaign Black Friday of this year, and the average budget allocated is of 2,200 lei, show the data of the study Kantar Romania, published on Wednesday.The specialty research shows an increased preference for the online environment among the potential buyers on Black Friday. Thus, 46% of them think of an online shop for the first time, up by 20% against last ...

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