Mobile phone marketing to grow by 10 pct per ever 100M SMSs

The mobile marketing supplying information and promotional messages will go up this year by round 10 percent to approximately 100 million SMSs, the rise is mainly owed to the notifications banks send to customers, the Financiarul daily informs, citing Netopia System data.The financial and banking institutions are the most interested in this communication way, and they are expected to send about 45 percent of the total number of such SMSs, in 2011. IT&C companies are expected to ...

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