Smartphones seen as most effective promo channel in Romania

Over 60 percent of companies in Romania see the internet as the main channel of promotion, according to a study by iSense Solutions, telecompapr.com reports. While 34 percent prefer brochures, 34 percent participate in fairs and conferences, and only 22 percent use smartphones to promote themselves. However, smartphones are considered the most effective promotional channel for the companies that use it, with 62 percent of the companies saying they ...

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