Financial crisis affects media market rise in 2009

The main advertisers on the Romanian market are still having reservations in assessing the marketing and communication budgets for 2009, but the local media market evolution in the first nine months suggests a slowed-down growth next year, from 15-35 percent to 6 percent. The data on advertising investments in the first nine months of this year show the main advertisers have cut back their budgets by 11 to 20 percent. Thus, Procter&Gamble have spent 253.6 million euros ...

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