GfK Romania: Romanians, more critical online than offline

Most Romanian people (94 percent) use face-to-face communication when exchanging information by word of mouth (WOM) whereas 5 percent rank telephone conversations as main channel for such messages, according to a survey conducted by GfK Romania upon the influence of WOM marketing. In the online environment, as opposed to the offline, people generate more negative WOM information rather than positive. Romanian people use the 'Yahoo Messenger' soft for online WOM, followed at a great ...

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