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KPMG Unveils Me, My Life, My Wallet: A New Customer Engagement Framework that Identifies What Drives Today’s Multi-Dimensional Consumer

A new approach from KPMG’s Global Customer Center of Excellence and KPMG Innovation Labs pinpoints the drivers of choice that open and close a customer’s wallet – from millennials to baby boomers A distinctive framework leveraging the Five Mys, Customer Wallet and Generational Surfing gives businesses fresher and deeper insights into consumer behavior, helping deliver a multilayered view that strengthens the race for the ...

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