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Romania, the European country with the highest drop in IT market during the crisis
The sales of electronic and IT products were last year almost 1,234 million euro, half against the maximum reached in 2008 and with one billion euro less ( 44.4%) against 2007, the best year for the Romanian economy. It is the highest drop recorded by one of the 18 European countries where the GFK company researches the market of long-lasting goods.
On the other hand, the most important drop in value between 2007 and 2010 were recorded by the UK, Italy and France where sales were reduced by several billion euro. At the same time, our country is the last but one in Europe for this sector, the Romanians buying last year products of long –lasting use which gathered a business of almost 36 times less than that in Germany, the most powerful European economy, the research company GFK says. Behind Romania, there is Slovakia, Tvsets,phones, photo cameras, laptops, washing machines or vacuum cleaners sales reaching in this country 860 million euro last year. Romania kept in 2010 among the countries where the retail IT market continued to drop against 2009, the same as Portugal, Greece and Spain, countries where there are also financial issues.
In exchange, the countries which recorded the highest increase of sales of products of long-lasting use were Russia, Turkey, the UK, Germany, Sweden and Ukraine. Even if 2010 was not a year when the Romanians bought several electronics, taking into consideration the drop of 14.6% of sales against 2009, the end of year was a better one, between October and December the reduction being only 8.6% as compared to the last quarter of 2009.
But last year there were sectors which recorded increase against 2009, such as the case of photo cameras or electronics ( Tvsets due to the promotions occasioned by the World Cup and the launching of 3 D products).