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Perla Harghitei taps into non-carbonated fruit juice market
Tuesday, April 3, 2007
Perla Harghitei producer of mineral water and soft drinks plans to boost its sales volume by 15 percent this year and also enter the market of non-carbonated juices. 'This is the first year when the advertisement budget has gone beyond 1 million euro,'' daily Ziarul Financiar quotes marketing manager with Perla Harghitei Puskas Istvan as saying.Last year, the company generated a turnover worth 11.5 million euros, up around 20 percent against 2005, according to the data provided by Perla ...